Google’s recent increase in ad dollars is a direct result of product expansion. Enhancements to Google’s search engine platform, although subtle, have helped it to attract more advertising dollars. These enhancements included product list shopping ads and digital video ad offerings.
These enhancements help in part to drive three times more traffic to retail then the same quarter in prior year. Google continues to enhance their search Engine in hopes that it will continue to bring in more revenue. The Google play digital store, You Tube, etc., are all examples of further product expansion.
Taken off Rita Dynan’s (@RitaDynan) Twitter Feed: http://www.adweek.com/news/technology/googles-ad-dollars-keep-rising-thanks-smart-and-stealthy-moves-158985