Disney’s new Magic Bands have the ability to provide Disney with a wealth of information about how guests move about their park and spend money.
The bands provide usage feedback at multiple times: when reserving a ride, entering the park, buying a meal, going to your hotel room, etc. With enough of this data, Disney will be able to better plan, price, and sell products.
They can also use this type of macro-data to push directed advertising to band-wearers cell phones. Something like “Since you recently went on Ride XXX, why not stop by Concession YYY and try our delicious ZZZ?”.
Taken from Rita Dynan’s Pinterest Page: http://www.mynews13.com/content/news/cfnews13/on-the-town/article.html/content/news/articles/cfn/2014/3/18/disney_magicbands.html