Disney Magic Bands

Disney’s new Magic Bands have the ability to provide Disney with a wealth of information about how guests move about their park and spend money.

The bands provide usage feedback at multiple times:  when reserving a ride, entering the park, buying a meal, going to your hotel room, etc.  With enough of this data, Disney will be able to better plan, price, and sell products.

They can also use this type of macro-data to push directed advertising to band-wearers cell phones.  Something like “Since you recently went on Ride XXX, why not stop by Concession YYY and try our delicious ZZZ?”.

Taken from Rita Dynan’s Pinterest Page:  http://www.mynews13.com/content/news/cfnews13/on-the-town/article.html/content/news/articles/cfn/2014/3/18/disney_magicbands.html

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