The End (Hopefully) of Mass Marketing

Screen-shot-2012-04-26-at-9_34_41-AM-300x267

Venture Beat’s recent article on if mass marketing is dead introduces a new product that enables producers to be able to connect more directly with their consumers, Intercom.

Everyone is aware of what mass marketing, it is probably seen every day in your mail (Comcast’s daily flyer to “Matt Salandria or Our Current Neighbor” comes to mind) and the most ubiquitous example, radio and television commercials.

Intercom’s service expects to deliver a producer with information on who is using their products, providing personalized messages to users.  This will enable producers to segment their markets like never before, linking the consumer to products they use. 

Link:  http://venturebeat.com/2014/07/23/mass-marketing-is-dead-intercom-breathes-new-life-into-customer-relationships/

Media Credit:  http://ampformarketing.com/what/overview

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s