The End (Hopefully) of Mass Marketing


Venture Beat’s recent article on if mass marketing is dead introduces a new product that enables producers to be able to connect more directly with their consumers, Intercom.

Everyone is aware of what mass marketing, it is probably seen every day in your mail (Comcast’s daily flyer to “Matt Salandria or Our Current Neighbor” comes to mind) and the most ubiquitous example, radio and television commercials.

Intercom’s service expects to deliver a producer with information on who is using their products, providing personalized messages to users.  This will enable producers to segment their markets like never before, linking the consumer to products they use. 


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